BS-Advert/Communication

The art of advertising has been a part of the selling process for as long as people and organizations have exchanged desired products and services. Today, with a multitude of media attempting to reach targeted audiences, businesses and organizations need to take an integrated approach to the promotions industry. An integrated marketing communication effort combines the promotional mix efforts of advertising, public relations, direct marketing, sales promotion and internet/social media to provide one clear, consistent and targeted message. Gannon’s Advertising Communication program, housed in the university’s School of Communication and the Arts, provides students an integrated approach with classes, assignments, projects, practice and an internship that draw on all of the promotional efforts to ensure the knowledge and skills necessary for career success in the fast-changing world of the integrated promotional industries. The option to double major in Advertising and Public Relations is not available at this time.